Drag the weights. Watch the ranking respond. Scores are directional planning inputs — never forecasts.
Signature cross-retailer differentiation; ownable narrative pending cost and margin validation.
Anchors the authentic salsa system and complements existing Pico.
Owns the medium-heat culinary lane the current set does not serve.
Culinary reading of a familiar flavor pair; broadens the medium-heat lane.
Format extension into dip and salsa adjacencies.
Rides an emerging trend with high shopper familiarity.
Format play with legible premium value story.
Directional planning scores. Not forecasts. Not commitments.
