Cross-Retailer Intelligence
Compare current on-shelf retailers on every dimension that matters.
Current retailers only. Read the shelf, the pricing, the whitespace, and the recommended next action side by side.
Preset comparisons
Current on-shelf retailers
| Dimension | The Fresh Market Existing Retailer Growth Review | Roche Bros. Expansion & Optimization | Wegmans Existing Retailer Growth Review |
|---|---|---|---|
| Status | Current — On Shelf | Current — On Shelf | Current — On Shelf |
| Engagement | Existing Retailer Growth Review | Expansion & Optimization | Existing Retailer Growth Review |
| Mi Niña SKUs | 3 | 8 | 2 |
| Package Size | 12 oz | 12 oz core · multipack & family upside | 12 oz |
| Price | $5.99 | $5.49 reg · $4.49 promo | $5.49 |
| Price / oz | ≈ $0.50 / oz | ≈ $0.46 reg · $0.37 promo | ≈ $0.46 / oz |
| Oil landscape | Avocado oil is no longer an isolated niche — four representative brands (Xochitl, Zack's Mighty, Siete, El Nacho) use it. Mi Niña's single n… | Oil ingredients are Not Verified in the Current Dataset for most competitors — the only explicit oil claim visible in the supplied SKU names… | The sampled ingredient landscape shows commodity multi-oil systems (mainstream, less specific communication when 'and/or' blends are used), … |
| Flavor duplication | Plain / sea salt is highly represented across nearly every brand — overdeveloped for the same core occasion. Lime is well covered. Cheese / … | The Mi Niña set already covers Sea Salt, Lightly Salted, Lime, Blue Corn, Thin & Crispy, Olive Oil, and multipack occasions. Heat is intenti… | The set is crowded in plain, sea-salt, and lightly salted profiles, standard and hint-of-lime, mainstream restaurant-style formats, value fa… |
| Heat gap | Medium heat missing | Balanced | Medium heat missing |
| Private-label pressure | Fresh Market private label anchors value with 16 oz organic bags at 2/$8 (≈ $0.25 / oz). Xochitl and Zack's Mighty combine organic corn with… | Tostitos anchors mainstream volume. Siete owns grain-free. Late July owns clean organic mainstream. Mi Niña sits alongside them with broader… | Wegmans and Tostitos account for 65% of the 60 listed items. Wegmans private label controls the value floor and makes organic accessible; To… |
| Best opportunity | Own the space between private-label value and small-bag lifestyle brands with authentic salsa flavors and better-oil credibility. | Convert 8-SKU, 16.7% assortment share into role clarity, visibility, and validated incrementality — not simply more SKUs. | Protect the two-SKU base and validate one clearly incremental third SKU. |
| Recommended next action | Organic Salsa Verde or Roasted Jalapeño (medium-heat, authentic-salsa lead) | Protect the current 8-SKU set, elevate White Corn / Blue Corn / Organic Olive Oil visibility, and test a conventional family-size format before adding another permanent flavor. | Olive Oil Sea Salt (lead) · authentic core Sea Salt or Salsa Verde / Roasted Poblano Lime (alternates) |