This is an explorable dashboard, not a slideshow — jump to any section in any order.
Retailer Entry Case — Mi Niña — Miami Beach, Florida
Publix's tortilla chip category is concentrated among mainstream brands (Tostitos 34%, Mission 22%) with only one premium-natural player (Late July, 9%) and zero olive-oil or heritage-artisan entrants. Mi Niña fills this gap with authentic nixtamalization, premium white corn, 100% olive oil, and clean-label heritage branding — delivering an Opportunity Score of 92/100 (Priority 1 — Pursue Now) through incrementality, not duplication.